EDUCATION
EDUCATION
Columbia Business School, New York, NY USA
Ph.D. in Marketing, 2023
M.Phil. in Marketing, 2021
Bilkent University, Ankara, TURKEY
M.S. in Industrial Engineering, 2012
B.S. in Industrial Engineering, 2010
Columbia Business School, New York, NY USA
Ph.D. in Marketing, 2023
M.Phil. in Marketing, 2021
Bilkent University, Ankara, TURKEY
M.S. in Industrial Engineering, 2012
B.S. in Industrial Engineering, 2010
Assistant Professor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill, July 2023 – present
Product Marketing Manager, Consumer Electronics and SDA, Vestel, Turkey, October 2012 - March 2017
RESEARCH INTERESTS
Substantive: Creativity, Ideation, Innovation, Consumer Wellbeing, Recommender Systems, Food Marketing
Methodological: Empirical Models, Optimization, Machine Learning, Text Mining, Representation Learning, Unstructured Data
PUBLICATIONS
Sozuer, S, Carpenter, GS, Kopalle, PK, McAlister, LM, & Lehmann, DR (2020). The Past, Present, and Future of Marketing Strategy. Marketing Letters (31): 163–174. [Paper]
WORKING PAPERS
A Recipe for Creative Recipes: An Ingredient Embedding Approach, with Oded Netzer and Kriste Krstovski (Job Market Paper) [Paper]
The Newsvendor Problem with Multiple Inputs Under a Carbon Emission Constraint, with Ulku Gurler and Emre Berk
RESEARCH IN PROGRESS
Embedding-based Diet Specific Food Recommendation, with Oded Netzer and J. Jeffrey Inman
Asymmetries in Cultural Diffusion, with Olivier Toubia
Deming Center Doctoral Fellowship, Columbia Business School, 2022
Lead Teaching Fellow, Columbia Center for Teaching and Learning, 2021-2022
Luxury Education Foundation Award, Columbia Business School, 2021
ISMS Doctoral Consortium Fellow, INFORMS Society for Marketing Science, 2020 and 2021
Shankar-Spiegel Dissertation Proposal Award, Marketing EDGE, 2020
ISMS Early Stage Research Grant, INFORMS Society for Marketing Science, 2020
NLP and ML Support Grant, Columbia Business School, 2019
Paul and Sandra Montrone Doctoral Fellowship, Columbia Business School, 2018 and 2019
Graduate Study Fellowship, TUBITAK (The Scientific and Technological Research Council of Turkey), 2011-2012
Academic Excellence in M.S. Studies, Bilkent University, 2011
Superior Merit Fellowship, TEV (Turkish Educational Foundation), 2008-2011
Wharton Innovation Doctoral Symposium, University of Pennsylvania, March 2023
Creative Industries Conference, Columbia University, October 2022
Data Science Day, Columbia University, April 2022
Haring Cyber Symposium, Indiana University, April 2021
INFORMS Annual Meeting, November 2020
Marketing Science Conference, Duke University, NC USA, June 2020
TEACHING EXPERIENCE
Teaching Assistant, Columbia Business School
Marketing Core (MBA)
Oded Netzer, Fall 2021
Olivier Toubia, Fall 2019
Foundations of Innovation (EMBA)
Olivier Toubia , Spring 2020, Summer 2021, Summer 2022
Melanie Brucks, Spring 2021
Digital Marketing (MBA)
Kinshuk Jerath, Spring 2021, Fall 2021
Pricing Strategies (MBA)
Asim Ansari, Spring 2021
Intensive Applied Research (MS)
Malia Mason, Summer 2020, Fall 2020
Teaching Assistant, Emeritus - CBS Executive Education Online Program
Digital Marketing Intensive Program (EMBA)
Kinshuk Jerath, Fall 2021
Junior Instructor, Columbia University, School of Professional Studies
Entrepreneurship & Innovation: New Product Development (Pre-College)
Michelle Greenwald, Summer 2018
Teaching Assistant, Bilkent University
Quantitative Methods in Supply Chain Management
Aysegul Toptal, Fall 2010, Fall 2011
Pricing and Revenue Management
Alper Sen, Spring 2011, Spring 2012
TEACHING DEVELOPMENT
Event designer and moderator (as Lead Teaching Fellow), Columbia Business School
Guest speakers in MBA classroom (panelists: Kinshuk Jerath, Melanie Brucks), Spring 2021
Teaching Assistantship: Expectations, Challenges and Best Practices, Fall 2021
Event speaker, Columbia Center for Teaching and Learning
Intercultural Pedagogy Now: Instructor Perspectives, Spring 2021
Teaching Development Program participant, Columbia Center for Teaching and Learning
Learning Community: Teaching with Embodied Knowledge, Spring 2022
The Essentials of Teaching and Learning Seminar (Creating an Inclusive Course Climate, Backward Design and Learning Objectives, Active Learning, Assessment & Feedback), Fall 2021
Microteaching Workshop, Spring 2021
Evidence-Based Teaching in Science and Engineering Seminar, Spring 2021
Inclusive Teaching Seminar, Spring 2021
Inclusive Teaching: Supporting all students in the college classroom, Spring 2021
(edX Verified Certificate: 97c1fd1331bd4a069cfdb7759ad9d2bc)
Marketing
Empirical Models in Marketing Oded Netzer
Mathematical Models in Marketing Rajeev Kohli
Analytical Models in Marketing Kinshuk Jerath
Bayesian Modeling and Computation Asim Ansari
Consumer Behavior I Michel Pham, Bernd Schmidt
Consumer Behavior II Michel Pham, Eric Johnson
Marketing Decisions and Methods Donald R. Lehmann
Marketing Research Donald R. Lehmann
Economics
Economic Theory I-II Geoffrey Heal
Economic Theory III-IV Paolo Siconolfi
Industrial Organization II John Asker, Tobias Salz
Industrial Organization III Andrey Simonov
Intro. to Econometrics and Statistical Inference Fanyin Zheng
Financial Econometrics – Time Series Robert J. Hodrick
Financial Econometrics – Panel Data Wei Jiang
Statistics and Machine Learning
Foundations of Graphical Models David Blei
Applied Causality David Blei
Representation Learning: Probabilistic Perspective David Blei
Applied Multivariate Statistics Kamel Jedidi
Other
Social Network Analysis Gregory M. Eirich
Computing For Business Research Kriste Krstovski